Welcome to your black-owned afro hair and skincare club. Shop with exclusive benefits on our app...

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You're Beautifull!

We love skincare, natural and protective hairstyles and that's why we're here. We want to help you on your hair care journey. Let us deliver the best afro hair and skincare products straight to your door.

Do you know your hair type? We support hair types 2a-4c. Check what we recommend using our hair quiz.

Find out more on our blog and social media channels. Why not download our app today?

Why shop with LOTR?

Genuine Products

You can be sure that our products are 100% genuine.

Quality Assured

You'll find only the best brands in our store.

Value

We strive to give you the best prices and value for money.

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