Welcome to your black-owned afro hair and skincare club. Shop with exclusive benefits on our app...

  • Free Shipping in England and Wales when you spend £50

    Discounted Rates Available for Scotland and Northern Ireland

  • Join our black-owned afro hair and Skincare Club

    Earn points on your orders and redeem rewards for referrals

    Find out more 
  • In a rush? Try our handy app and hear all about our big discounts.

    Keep your favourites in a Wishlist for later.

  • Relax & chill shipping (5-7 business days)

    From £3.49 for England & Wales

    Our Shipping Policy 
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You're Beautifull!

We love skincare, natural and protective hairstyles and that's why we're here. We want to help you on your hair care journey. Let us deliver the best afro hair and skincare products straight to your door.

Do you know your hair type? We support hair types 2a-4c. Check what we recommend using our hair quiz.

Find out more on our blog and social media channels. Why not download our app today?

Why shop with LOTR?

Genuine Products

You can be sure that our products are 100% genuine.

Quality Assured

You'll find only the best brands in our store.


We strive to give you the best prices and value for money.

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